{"id":612,"date":"2020-05-07T12:07:19","date_gmt":"2020-05-07T15:07:19","guid":{"rendered":"https:\/\/intranet.ophthal.com.br\/?page_id=612"},"modified":"2025-06-11T20:02:11","modified_gmt":"2025-06-11T23:02:11","slug":"doc-003-politica-de-comunicacao-institucional","status":"publish","type":"page","link":"https:\/\/intranet.ophthal.com.br\/?page_id=612","title":{"rendered":"DOC &#8211; 003 &#8211; POL\u00cdTICA DE COMUNICA\u00c7\u00c3O INSTITUCIONAL"},"content":{"rendered":"<p>&nbsp;<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-color: #000000; border-style: solid;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 272px; border-style: solid; border-color: #000000;\"><img decoding=\"async\" class=\"wp-image-345 aligncenter\" src=\"https:\/\/intranet.ophthal.com.br\/wp-content\/uploads\/2020\/03\/5x3_logo-300x200.jpg\" alt=\"\" width=\"189\" height=\"126\" srcset=\"https:\/\/intranet.ophthal.com.br\/wp-content\/uploads\/2020\/03\/5x3_logo-300x200.jpg 300w, https:\/\/intranet.ophthal.com.br\/wp-content\/uploads\/2020\/03\/5x3_logo.jpg 591w\" sizes=\"(max-width: 189px) 100vw, 189px\" \/><\/td>\n<td style=\"width: 271px; border-style: solid; border-color: #000000; text-align: center;\"><span style=\"font-family: arial black, sans-serif;\"><b>POL\u00cdTICA ORGANIZACIONAL<\/b><\/span><\/td>\n<td style=\"width: 272px; border-style: solid; border-color: #000000;\">\n<p style=\"text-align: center;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong>PAGINA<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong>1 DE 1<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #000000; height: 24px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px; border-style: solid; border-color: #000000; text-align: center;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong>INSTITUCIONAL<\/strong><\/span><\/td>\n<td style=\"width: 50%; height: 24px; border-style: solid; border-color: #000000; text-align: center;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong>IMPLANTA\u00c7\u00c3O: 04\/2016<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #000000;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 33.3333%; border-style: solid; border-color: #000000; text-align: center;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong>DOC n\u00ba 003<\/strong><\/span><\/td>\n<td style=\"width: 33.3333%; border-style: solid; border-color: #000000; text-align: center;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong>REVIS\u00c3O: n\u00ba 05 &#8211; 08\/2024<\/strong><\/span><\/td>\n<td style=\"width: 33.3333%; border-style: solid; border-color: #000000; text-align: center;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong>PR\u00d3XIMA REVIS\u00c3O: 08\/2026<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%; border-collapse: collapse; height: 24px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; height: 24px; border-style: solid; border-color: #000000; text-align: center;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong>POL\u00cdTICA DE COMUNICA\u00c7\u00c3O INSTITUCIONAL<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Introdu\u00e7\u00e3o<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">A Pol\u00edtica de Comunica\u00e7\u00e3o Institucional direciona o canal mais eficiente de comunica\u00e7\u00e3o entre a Institui\u00e7\u00e3o e clientes internos e externos, tais como:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">A comunica\u00e7\u00e3o entre os setores cr\u00edticos \u00e9 definida atrav\u00e9s dos \u201cContratos de Acordo\u201d;<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">A comunica\u00e7\u00e3o entre profissionais e o paciente\/fam\u00edlia \u00e9 direcionada atrav\u00e9s do consentimento informado e prontu\u00e1rio m\u00e9dico;<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">A divulga\u00e7\u00e3o da institui\u00e7\u00e3o \u00e9 realizada atrav\u00e9s de site e redes sociais (Facebook, Instagram e Blog);<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Reconhece e divulga o canal de sugest\u00e3o e reclama\u00e7\u00e3o atrav\u00e9s do e-mail (<a href=\"mailto:sac@ophthal.com.br\">sac@ophthal.com.br<\/a>) tanto para o paciente diretamente como para os conv\u00eanios.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Mantem ativo para d\u00favidas e agendamento de conv\u00eanios atrav\u00e9s do e-mail (<a href=\"mailto:contato@ophthal.com.br\">contato@ophthal.com.br<\/a>);<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Mantem o livro de passagem de plant\u00e3o para formalizar a comunica\u00e7\u00e3o entre as equipes nas passagens de plant\u00f5es;<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Foi institu\u00eddo a Intranet e pastas de POPs e Protocolos Cl\u00ednicos como garantia de dissemina\u00e7\u00e3o da comunica\u00e7\u00e3o institucional efetiva e garantia de acesso aos documentos corretos e pertinentes a cada setor.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">A comunica\u00e7\u00e3o de informa\u00e7\u00f5es institucionais \u00e9 feita atrav\u00e9s do endere\u00e7o <a href=\"mailto:intregraRH@ophthal.com.br\">intregraRH@ophthal.com.br<\/a> com envio para os gestores das \u00e1reas.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">A comunica\u00e7\u00e3o para agendamentos e informa\u00e7\u00f5es diversas \u00e9 feita pelo paciente por contato com a Central telef\u00f4nica e pelo site.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">A orienta\u00e7\u00e3o a respeito dos novos procedimentos operacionais \u00e9 feita em treinamentos com lista de presen\u00e7a.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">A apresenta\u00e7\u00e3o da empresa e orienta\u00e7\u00e3o ao funcion\u00e1rio ingressante \u00e9 feita por meio de integra\u00e7\u00e3o do RH com visita do novo funcion\u00e1rio aos diversos setores.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">A Comunica\u00e7\u00e3o com o Corpo Cl\u00ednico \u00e9 realizado atrav\u00e9s de:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; \u00a0Orienta\u00e7\u00e3o presencial realizada pelo Gestor de Unidade e\/ou Diretor Cl\u00ednico;<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; Intranet na qual o Corpo Cl\u00ednico tem acesso aos Protocolos Institucionais, incluindo os cl\u00ednicos e na qual \u00e9 poss\u00edvel realizar a Notificia\u00e7\u00e3o do Nucleo de Seguran\u00e7a do Paciente;<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; E-mail no qual \u00e9 encaminhado orienta\u00e7\u00f5es ou altera\u00e7\u00f5es de hor\u00e1rio pela coordena\u00e7\u00e3o da unidade e no qual s\u00e3o encaminhados os comunicados pertinentes a todo o corpo cl\u00ednico atrav\u00e9s do Integra RH;<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; Os membros do Corpo Cl\u00ednico Ophthal comunicam-se de forma presencial, atrav\u00e9s de Prontu\u00e1rio M\u00e9dico e Contato telef\u00f4nico.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Observa\u00e7\u00e3o: o site, a rede social e reclama\u00e7\u00f5es encaminhadas via Reclame Aqui s\u00e3o monitoradas por consultoria terceirizada, a qual apresenta relat\u00f3rio mensal para o respons\u00e1vel pelo SAC. A consultoria segue as diretrizes dada pela institui\u00e7\u00e3o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">O Anexo I mostra todas as formas de comunica\u00e7\u00e3o entre os colaboradores e prestadores da Ophthal.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #000000;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 34.0007%;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong><span style=\"font-size: 8pt;\">Elabora\u00e7\u00e3o<\/span><\/strong><\/span><br \/>\n<span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Jei\u00e9li Lucas \u2013 Ger. Suprimentos<\/span><br \/>\n<span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Marcia Casagrande \u2013 Ger. Centro cirurgico<\/span><br \/>\n<span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Cristiane Hirai \u2013 Ger. Operacional<\/span><br \/>\n<span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Giuliana Baraldo \u2013 Ger. Operacional Corporativa <\/span><br \/>\n<span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Caroline Ribeiro \u2013 Ger. Adm\/Finan. Corporativa<\/span><\/td>\n<td style=\"width: 32.6659%;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong><span style=\"font-size: 8pt;\">Revis\u00e3o<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Comissao da Qualidade Ophthal<\/span><\/p>\n<p><span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Giuliana Baraldo \u2013 QualyConsult<\/span><\/td>\n<td style=\"width: 33.3333%;\"><span style=\"font-family: 'arial black', sans-serif;\"><strong><span style=\"font-size: 8pt;\">Aprova\u00e7\u00e3o<\/span><\/strong><\/span><br \/>\n<span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Evandro Schapira<\/span><br \/>\n<span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif;\">Coordenador da Qualidade<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; POL\u00cdTICA ORGANIZACIONAL PAGINA 1 DE 1 INSTITUCIONAL IMPLANTA\u00c7\u00c3O: 04\/2016 DOC n\u00ba 003 REVIS\u00c3O: n\u00ba 05 &#8211; 08\/2024 PR\u00d3XIMA REVIS\u00c3O: 08\/2026 POL\u00cdTICA DE COMUNICA\u00c7\u00c3O INSTITUCIONAL &nbsp; Introdu\u00e7\u00e3o &nbsp; A Pol\u00edtica de Comunica\u00e7\u00e3o Institucional direciona o canal mais eficiente de comunica\u00e7\u00e3o entre a Institui\u00e7\u00e3o e clientes internos e externos, tais como: &nbsp; A comunica\u00e7\u00e3o entre os [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":568,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank-page-with-container.php","meta":{"footnotes":""},"class_list":["post-612","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=\/wp\/v2\/pages\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=612"}],"version-history":[{"count":6,"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=\/wp\/v2\/pages\/612\/revisions"}],"predecessor-version":[{"id":2505,"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=\/wp\/v2\/pages\/612\/revisions\/2505"}],"up":[{"embeddable":true,"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=\/wp\/v2\/pages\/568"}],"wp:attachment":[{"href":"https:\/\/intranet.ophthal.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}